I was having dinner with a friend the other night. We were cooking dinner from the Thug Kitchen cookbook and catching up on life. He asked me, “what are you most scared of in starting your business?” The answer…. MOST everything. It’s terrifying to have a business in your own name, almost your entire livelihood riding on it, and know that it’s up to you to make it work. That being said, I am also excited about most everything too! Being in the driver’s seat in my own business, in a service that I am so passionate about is AWESOME.

The question always comes up for photographers though, how do you make a living doing this? But especially when for years you’ve been doing shoot & burns (taking photographs, then giving all the digital files to the customer)?! Another fear is that everyone is a photographer so if I charge too much, people will just find someone cheaper than I am. If I charge too little no one will take me seriously. Then comes the question, what my service actually worth? What are my years of experience worth? The equipment I’m use and invest in? My ability and engagement in working with people to help them feel comfortable in front of the camera? My speedy delivery of photos after the shoot? The time that goes into planning the session, and everything that has to happen afterwards? What is that really worth? How do you put a price on it?

I don’t have all the answers! I know everyone has an opinion on the subject! Everyone has a price in their head that they are willing to pay, or charge. I also know that 66% of small businesses fail within their first 2 years. I want to be a business that doesn’t just survive that mark, I want to run a business that thrives! I want to be able to help people, the community, and make a difference in the lives of my customers by photographing these awesome and celebratory milestones in their lives.

It’s hard to put a price tag on photography, but I’ve given it a lot of thought! I’ve looked at business woman, as the frugal customer I am. and I’ve compared against my colleagues in the Denver area. It wasn’t simple, but finally I feel really good about it. This is it! My prices are set for this upcoming year. They are prices I can stand behind with my whole heart and know that what I provide as the photographer I am is worth it!

“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.” – Sara Blakely

So here it is! We are heading into a beautiful spring, and I am looking forward to it greatly. The sunshine has been beating down on us this weekend and it’s feeling me with an energy I can’t resist. This is all part of the bigger plan, and a huge relation to the goals I’m working toward. I have a huge new project I’m collaborating on that I can’t wait to share with you in the upcoming weeks. (Hint, it’s the manifestation of one of my 25 goals this year!

Stay tuned,


Here is a link to my new pricing: Felicia Marti Photography Session Pricing

And here are a few photos from sessions I’ve been shooting lately!

FM141871 FM149808 Molinaro, Jadon-6